WIZARDING WORLD
Uniting the literary and cinematic worlds of Harry Potter to create an official digital fan destination.
Role
Senior Video Creative
Client
Warner Brothers
Brief
Redefine the digital presence of the Harry Potter franchise during its transition from Pottermore to Wizarding World. This included creating engaging fan content for the new app and website, as well as launching the global "Harry Potter at Home" campaign during the 2020 lockdown.
Approach
As the sole video creative at Wizarding World, I was responsible for the brand’s entire video output for two years. My work covered everything from cinematic edits of the Harry Potter films and animated social promos to developing Snapchat lenses, UI animations, and app visualisations for the product team.
When lockdown began, we launched "Harry Potter at Home" to provide families with uplifting entertainment. This involved releasing a weekly celebrity-led reading of Harry Potter and the Philosopher’s Stone. I edited and animated all 17 episodes in the series.
Because we couldn't be on set, I had to write detailed self-shoot guides for the talent to ensure the quality remained high. I managed the remote production for a cast that included Daniel Radcliffe, Helena Bonham Carter, David Beckham, and Stephen Fry. I also worked closely with Spotify to adapt the series for audio-specific versions.
Results
The campaign was a huge success, winning the 2021 Webby People’s Voice Award and earning a nomination for Best Cause-Related Campaign. It received significant praise from the press for bringing "the magic" into homes during a difficult time.
Between 2018 and 2021, my work helped redefine how the franchise connected with fans digitally. I produced over a hundred videos and concepts that positioned digital storytelling as a core pillar of the brand.
Evaluation
Being the only video creative for a brand as massive as Harry Potter was a huge responsibility. It gave me the chance to work across every part of the digital experience, from marketing to product.
The "Harry Potter at Home" series was a unique challenge in remote direction. It taught me how to provide clear, effective guidance to high-profile talent without being in the room. While legal restrictions mean I can't show the full series here, the experience of leading the creative execution for an award-winning global campaign was a defining moment in my career.
I worked on more than a hundred videos and concepts during my two years at Wizarding World. This is just a small selection. If you’d like to see more, get in touch.