WIZARDING WORLD
Uniting the literary and cinematic worlds of Harry Potter to create an official digital fan destination.
Client
Warner Brothers
Brief
Creative engaging fan content for the Wizarding World app and website.
Approach
I was the sole video creative at Wizarding World, producing everything from social content and animated promos to cinematic edits of the Harry Potter films. I also developed Snapchat lenses, UI animations, app visualisations across marketing and product.
During lockdown, parents faced the challenge of home-schooling their children and audiences were seeking uplifting entertainment. We were tasked with delivering a weekly celebrity-led video and audio series of Harry Potter and the Philosopher’s Stone, releasing one chapter per week to engage families worldwide; named, Harry Potter at Home.
I edited and animated all 17 videos, worked with Spotify on the audio specific versions, and even wrote self-shoot guides for talent. Daniel Radcliffe followed them to the letter (and sent me a lovely video message).
The series featured Radcliffe, Helena Bonham Carter, Olivia Colman, David Beckham and Stephen Fry, reached a global audience, won a People’s Choice Webby Award and earned a nomination for Best Cause-Related Campaign.
Results
Wizarding World Digital redefined the franchise’s digital presence from 2018 to 2021. Relaunched from Pottermore in 2019, it debuted a mobile app, immersive quizzes, and the Official Fan Club, giving global fans new, interactive experiences. The “Harry Potter At Home” campaign in 2020 earned the 2021 Webby People’s Voice Award and received significant press praise for bringing the magic into homes during lockdown. This campaign reinforced fan loyalty and positioned digital storytelling as a strategic brand pillar
I worked on more than a hundred videos and concepts during my two years at Wizarding World. This is just a small selection. If you’d like to see more, get in touch. For legal reasons I can’t show Harry Potter at Home here.