OREO & THE SLO MO GUYS

Role
Lead Editor

Client
Oreo / Elvis

Brief
Create a series of pre-roll ads and social assets for Oreo’s partnership with The Slow Mo Guys. The edits had to mirror the creators' own YouTube content in real-time during post-production, matching their evolving cuts and using sound design to amp up the drama.

Approach
The Slow Mo Guys filmed a stunt where Dan ran on a treadmill over a giant pool of milk while serving Oreos. As the only editor involved from the agency side at Elvis, I had to turn around five different versions of pre-roll ads in just two days.

The workflow was incredibly fast-paced. I worked directly with footage sent from The Slow Mo Guys while they were still editing their own main video. This meant I had to be reactive, swapping in final colour-corrected clips as they were ready to ensure our ads perfectly matched the look and feel of the main creator content. I also integrated graphics from the wider Oreo campaign and used sound design to heighten the impact of the slow-motion falls.

Results
The campaign was a huge hit, with the main video gaining 1 million views in the first few days by leveraging the creators' existing audience. My cuts performed highly across YouTube, social and LADbible placements. The project also picked up industry coverage in The Drum, Little Black Book and The Stable.

Evaluation
This was a great exercise in technical agility. Having to match the energy and style of a major YouTube creator while their own edit was still in flux required a very tight, organised workflow. It was a high-pressure turnaround, but seeing the work featured in major industry publications like The Drum was a brilliant result.