OREO & THE SLO MO GUYS

Client
Oreo / Elvis

Brief
Create pre-roll ads and reversions from footage sent directly from the YouTube creators, at the same time as they are editing their YouTube video. The pre-roll ads must match the content used in the YouTube video, so the edits may need to change as the YouTube edit progresses. Drama to be amped up using sound design.

Approach
The Slow Mo Guys perform a stunt where Dan runs on a treadmill above a giant pool of milk while serving Oreos. Captured in slow motion, we see Dan repeatedly fall backwards into the milk, demonstrating the idea that people will go to ridiculous lengths for an Oreo. Working with the creative directors at Elvis, I was the only editor involved from the agency side, and needed to create 5 different versions of pre-roll ads for different durations, create sound design to amp up the drama of the edit, and incorporate graphics from the wider Oreo campaign. The footage would come directly from The Slow Mo Guys as they were editing their content, and they also did colour correction on the footage which had to be swapped in when ready - so all videos looked the same.

It had a very fast turn around (about 2 days) but everyone at Elvis, The Slo Mo Guys and Oreo were really happy with the end videos.

Results
On release, the video gained 1 million views in the first few initial days, leveraging the YouTube creators existing audience. My cuts performed highly across YouTube, social and LADbible placements. This campaign received industry coverage from Little Black Book, The Drum and The Stable.