BADOO - MOODS
Creative freedom and product storytelling. A £60k solo post-production project that became a benchmark for Badoo’s internal studio.
Role Senior Video Editor & Motion Designer (Solo Post)
Brief With a £60k budget and a gap in the production schedule, our team had a rare opportunity to create a project with full creative license. The goal was to demonstrate that we could manage large-scale video campaigns entirely in-house, delivering agency-level quality without the need for outsourcing.
Approach I was involved in every stage, from giving feedback on initial concepts with Untold Fable to the final delivery. We used a split-screen "sliding doors" approach to show how the new "Moods" feature could positively impact a user’s future.
I handled the entire post-production pipeline alone. This included the edit, sound design, and all motion graphics, as well as technical tasks like screen replacements. To keep the project efficient, I sourced the music through our existing Epidemic Sound licence, essentially providing the score for free. Working without the usual support from designers or other editors meant I had to be incredibly disciplined with my time and technical workflow to ensure the final output met the brand's premium standards.
Results When we presented the film to the Product Marketing team, they were so impressed that they had no notes. Even though it wasn't tied to a specific launch window, the video was so effective that it became "always-on" content for the rest of the year. It was used across the App Store, social media, and paid ads whenever there was a gap in the schedule.
This project was a turning point for me within the company. Successfully managing a £60k project entirely on my own propelled my status in the creative studio and led to me becoming the first choice for the brand’s most important video projects from that point forward.
Evaluation This was a huge test of my ability to lead a project from a technical and creative standpoint. Handling everything from the screen replacements to the music supervision without a wider post-production team was a challenge, but it proved the value of an internal "one-stop-shop" workflow. It remains one of the projects I’m most proud of, not just for the final film, but for the impact it had on my role and the trust the company placed in my work.